IIM Bangalore’s One Year Full Time Residential program, better known as Executive Post Graduate Program asks for a Statement of Purpose (SOP) as a part of the written application. The purpose of the SOP is to highlight your compelling reasons to pursue the program and highlight the strength of your candidature. You could take a direction from the IIMB EPGP sample SOP presented below. However, do not use this as a template for several reasons. One this candidate’s story will not be your story. Tell it in your own unique way. Also plagiarism will affect your application negatively. So consider this as a guideline to understand what succeeds in EPGP applications.
Minor details in the SOP have been changed to protect identity of the applicant.
Into its seventh year, my career has evolved from the production floor to store sales to planning an international fast fashion business. Each move up to my current role has been to get a deeper understanding of business principles and to be able to handle a business myself. Now the closer I progress to the next level, the more the demand for understanding business increases. I have reached here by learning and working hard, but the next position in line- that of a Business Manager requires me to gain business education.
Also, from here, I want my career to take a greater international focus. I wish to follow a road that gives me a chance to work across varied markets and cultures. To learn how a brand/product needs to adapt itself while entering a new market, while still keeping its core values intact.
To do this, I aim to work in a strategic planning profile for a consumer product or retail organization. The position should look at tuning business tactics for existing or upcoming territories. Such a position will expose me to multiple business environments and the impacts of global events on markets. My previous experience with retail, planning and product across borders pooled with formal management training should come handy while dealing with challenges such a job may present. Over a period of next five years, I plan to gain knowledge of products while working on suppliers’ strategy, as well as interact with diverse markets and consumers.
This combined experience, across the three major aspects of any business, over a longer period should help propel my career into a senior management role that will involve rolling out global/regional operations into new or emerging markets. I finally see that culminating into my taking independent charge of a complete territory or business.
Once I developed the need for studying business and deduced all the experiences I desire to gain from such a program, I didn’t have to choose IIM-Bangalore. It chose itself.
EPGP will help build on my existing experience in South-East Asia and India. I seek to use this familiarity to become better suited for most businesses that club India and the South-East Asian regions as a single business unit.
Academically, electives such as International Business, Corporate Strategy and Business Forecasting will help me gain knowledge that I feel missing in my arsenal.
The program will give me an opportunity to utilize the international immersion and interpret my studies and past practices from a global perspective. It will aid me refine the attitude of observing across borders- something very essential for my targeted career.
By working with high-caliber individuals with know-how of varied cultures, geographies and walks of life, I will labor to gain more flexibility and cross-functional understanding. This will assist me to calculate the numerous factors while planning a wide-reaching business.
I will take complete advantage of the location of Bangalore as it houses the corporate headquarters of major retailers in India. There is nothing like being able to attend classes in the day and approach industry in the evening. Furthermore, the timing couldn’t have been better, with FDI open to international retailers, India will soon need leaders in the field in coming years and I plan to make the most of it.
My career choice requires a comprehensive understanding of management and EPGP’s emphasis on general management is a perfect tie-up.
Integrating the global stance, first-rate peer culture, aptness of the location for my targeted turf and unrivaled education value of IIM-Bangalore, I am sure I can make a meaningful transition into a corporate strategic profession.
MBAkarma helped the candidate write this application and get a successful admission to the EPGP program. Copying the content of this IIMB EPGP sample SOP will be considered plagiarism by the admissions committee.
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